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Unlocking the Power of Personal Values for Stronger Teams

25/9/2023

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Have you ever taken a moment to assess your core values? I recently took a deep dive into my values, which got me thinking about their impact on motivation and engagement, especially in the workplace. While my core values have remained remarkably consistent over the years, how I prioritise them has evolved. And it all started with a conversation about the connection between financial rewards and motivation, sparked by Daniel Pink's book 'Drive.'' My boss referenced a concept from the book, and it struck a chord: Pay alone doesn't necessarily drive motivation unless it's significantly inadequate or unfair compared to similar roles. This got me thinking deeply about how our values influence staff engagement and motivation.

Now, I won't dive into the intricacies of motivation, as I've covered that before. Instead, let's focus on values. Many organisations have their own set of values that they expect employees to embrace. For years, I struggled with the idea of organisational values despite their importance. My concern was value congruence—what if an organisation's core values didn't align with mine? Or what if they did, but the organisation prioritised values that didn't resonate with my current life stage? These questions led me on a fascinating journey.

Values can be broadly categorised into two types: normative values and personal values. Normative values are the rules and agreements that guide societal behaviour, reflecting accepted notions of right and wrong. On the other hand, personal values are your unique beliefs and ideals that motivate you to take action. They're the things that matter most to you and drive your decisions.

Typically, organisational values are rooted in normative values, and that's okay. Normative values encourage positive behaviour, and research suggests that we tend to adopt normative values because of the positive expectations of others to do so. Essentially, we follow the social norms around us, striving to meet those expectations. Let me illustrate this with an example: think about community fundraising for a cause or gift. When many individuals contribute, you're more likely to ask, "How much are you giving?" Your contribution might be influenced by the amount others are giving. Why? Because we instinctively aim to meet our peers' positive expectations, we often take our cues from the prevailing social norms.

But here's the challenging part—what if we could tap into the personal values of our staff to boost engagement and motivation? You might wonder how to pull this off, especially in larger organisations. The key players here are your line managers.

It's not uncommon for subcultures to emerge within large organisations. That's why it's perfectly acceptable to have team values that align more closely with the team's specific goals rather than mirroring the organisation's values. It sounds a bit unconventional but hear me out.

The first step is for managers to understand the personal values of their team members. I'm reading 'Motivational Interviewing' by Miller and Rollnick, which provides a set of values you can use freely. These values serve as a starting point for the conversation.

Imagine this scenario: you gather your team and distribute a set of cards with values on them. You ask your team members to sort these values into categories like "Most Important," "Very Important," "Important," "Somewhat Important," and "Not Important." You even provide blank cards so they can add values that resonate with them but aren't on the list. Allocate about 15 minutes for this exercise.
Here are a few examples from the list (the full list is provided at the end of the page):
  • Acceptance: To be accepted as I am.
  • Adventure: To have new and exciting experiences.
  • Family: To have a happy, loving family.
  • Purpose: To have meaning and direction in my life.
  • Teamwork: To work collaboratively with others.

After sorting, ask your team members to select their top five values and rank them from 1 to 5. Now, the magic begins. Encourage them to share a personal story explaining why these values are crucial to them. This exercise goes beyond teamwork; it forges personal connections and builds trust among team members. A coach recently said to me people can argue with your opinion but cannot argue with your story.

Once everyone has shared their stories, it's time to collectively choose the top five values essential to the team members, its stakeholders, and their team goals. Encourage your team to think about the stories they want others to tell about them when they live out these agreed-upon values.

As an added layer of insight, involve your stakeholders. Ask them to share stories of when the team performed at its best and the keywords, they'd use to describe your team. Incorporate these words into your team's discussions about values.

Now comes the exciting part: integrating these team values into your team's culture and decision-making processes. Your values should be the guiding principles behind your choices, acting as a filter through which you view all options. For example, if one of your values is customer-centricity, evaluate each option based on its impact on the customer and choose the one that best serves their interests.

Finally, watch for opportunities for your team members to put their personal and team values into action. As these values become ingrained in your team's routine, they'll transition from personal to normative values, reaping the benefits of both types of values. Achieving values congruence within your team results in stronger relationships, improved communication (particularly in challenging situations), authenticity, and enhanced performance.

So, explore your values and help your team unlock the incredible potential of values congruence. It's a secret recipe for successful engagement.
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Lists of Values - Miller and Rollnick (2012)
  1. ACCEPTANCE to be accepted as I am 
  2. ACCURACY to be correct in my opinions and beliefs 
  3. ACHIEVEMENT to have important accomplishments 
  4. ADVENTURE to have new and exciting experiences 
  5. ART to appreciate or express myself in art
  6. ATTRACTIVENESS to be physically attractive 
  7. AUTHORITY to be in charge of others 
  8. AUTONOMY to be self-determined and independent 
  9. BEAUTY to appreciate the beauty around me
  10. BELONGING to have a sense of belonging, being part of
  11. CARING to take care of others
  12. CHALLENGE to take on difficult tasks and problems
  13. COMFORT to have a pleasant and comfortable life
  14. COMMITMENT to make enduring, meaningful commitments
  15. COMPASSION to feel and act on concern for others
  16. COMPLEXITY to embrace the intricacies of life
  17. COMPROMISE to be willing to give and take in reaching agreements
  18. CONTRIBUTION to make a lasting contribution in the world
  19. COOPERATION to work collaboratively with others
  20. COURAGE to be brave and strong in the face of adversity
  21. COURTESY to be considerate and polite toward others
  22. CREATIVITY to create new things or ideas
  23. CURIOSITY to seek out, experience, and learn new things
  24. DEPENDABILITY to be reliable and trustworthy
  25. DILIGENCE to be thorough and conscientious in whatever I do
  26. DUTY to carry out my duties and obligations
  27. ECOLOGY to live in harmony with the environment
  28. EXCITEMENT to have a life full of thrills and stimulation
  29. FAITHFULNESS to be loyal and true in relationships
  30. FAME to be known and recognised
  31. FAMILY to have a happy, loving family
  32. FITNESS to be physically fit and strong
  33. FLEXIBILITY to adjust to new circumstances easily
  34. FORGIVENESS to be forgiving of others
  35. FREEDOM to be free from undue restrictions and limitations
  36. FRIENDSHIP to have close, supportive friends
  37. FUN to play and have fun
  38. GENEROSITY to give what I have to others 
  39. GENUINENESS to act in a manner that is true to who I am
  40. GOD’S WILL to seek and obey the will of God
  41. GRATITUDE to be thankful and appreciative
  42. GROWTH to keep changing and growing
  43. HEALTH to be physically well and healthy
  44. HONESTY to be honest and truthful
  45. HOPE to maintain a positive and optimistic outlook
  46. HUMILITY to be modest and unassuming
  47. HUMOR to see the humorous side of myself and the world
  48. IMAGINATION to have dreams and see possibilities
  49. INDEPENDENCE to be free from depending on others
  50. INDUSTRY to work hard and well at my life tasks
  51. INNER PEACE to experience personal peace
  52. INTEGRITY to live my daily life in a way that is consistent with my values
  53. INTELLIGENCE to keep my mind sharp and active
  54. INTIMACY to share my innermost experiences with others
  55. JUSTICE to promote fair and equal treatment for all
  56. KNOWLEDGE to learn and contribute valuable knowledge
  57. LEADERSHIP to inspire and guide others
  58. LEISURE to take time to relax and enjoy
  59. LOVED to be loved by those close to me
  60. LOVING to give love to others
  61. MASTERY to be competent in my everyday activities
  62. MINDFULNESS to live conscious and mindful of the present moment
  63. MODERATION to avoid excesses and find a middle ground
  64. MONOGAMY to have one close, loving relationship
  65. MUSIC to enjoy or express myself in music
  66. NONCONFORMITY to question and challenge authority and norms
  67. NOVELTY to have a life full of change and variety
  68. NURTURANCE to encourage and support others
  69. OPENNESS to be open to new experiences, ideas, and options
  70. ORDER to have a life that is well-ordered and organised.
  71. PASSION to have deep feelings about ideas, activities, or people
  72. PATRIOTISM to love, serve, and protect my country
  73. PLEASURE to feel good
  74. POPULARITY to be well-liked by many people
  75. POWER to have control over others
  76. PRACTICALITY to focus on what is practical, prudent, and sensible
  77. PROTECT to protect and keep safe those I love
  78. PROVIDE to provide for and take care of my family
  79. PURPOSE to have meaning and direction in my life
  80. RATIONALITY to be guided by reason, logic, and evidence
  81. REALISM to see and act realistically and practically
  82. RESPONSIBILITY to make and carry out responsible decisions
  83. RISK to take risks and chances
  84. ROMANCE to have intense, exciting love in my life
  85. SAFETY to be safe and secure
  86. SELF-ACCEPTANCE to accept myself as I am
  87. SELF-CONTROL to be disciplined in my own actions
  88. SELF-ESTEEM to feel good about myself
  89. SELF-KNOWLEDGE to have a deep and honest understanding of myself
  90. SERVICE to be helpful and of service to others
  91. SEXUALITY to have an active and satisfying sex life
  92. SIMPLICITY to live life simply, with minimal needs
  93. SOLITUDE to have time and space where I can be apart from others
  94. SPIRITUALITY to grow and mature spiritually
  95. STABILITY to have a life that stays fairly consistent
  96. TOLERANCE to accept and respect those who differ from me
  97. TRADITION to follow respected patterns of the past
  98. VIRTUE to live a morally pure and excellent life
  99. WEALTH to have plenty of money
  100. WORLD PEACE to work to promote peace in the world
 
Motivational Interviewing: Helping People Change, 3rd Edition (3rd Edition
Authors: Miller, W. R., & Rollnick, S.
Publisher: The Guilford Press.
Publication Date: 2012
Edition: 3rd
 

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Navigating Commemoration Days: A Path to Inclusion

11/9/2023

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In a recent team meeting, my colleagues and I met to plan how to observe World Mental Health Day on October 10th, coincidentally coinciding with World Homeless Day. October in the UK also marks Black History Month and numerous other identity-related and health-related global awareness campaigns.
This convergence prompted me to ponder how organisations decide which commemoration days to embrace amid the multitude available in a single month. According to the UK's inclusion calendar designed by the Chartered Institute of Personal Development (CIPD), October has 20 days dedicated to celebrating various identities and five dedicated to specific causes. The question arises: Which should we celebrate, and how can we genuinely champion inclusion?
 

For those unfamiliar with the purpose behind commemorating these days and months, it serves multiple roles:  
  • Awareness and Education: These events offer invaluable opportunities to raise awareness about critical issues and provide education to the broader community. For instance, World Mental Health Day reduces the stigma surrounding mental health, while Black History Month educates about the history and ongoing challenges the Black community faces.  
  • Promotion of Understanding: Celebrating these occasions fosters understanding and empathy, enabling individuals to comprehend the unique challenges faced by the identities being celebrated. This comprehension often leads to greater compassion and support.  
  • Advocacy and Action: These events are powerful platforms for advocacy and action, inspiring individuals, organisations, and governments to address the highlighted issues. For example, World Mental Health Day may spark discussions on improving mental healthcare systems or workplace understanding.  
  • Community Building: Celebrations like Black History Month strengthen community among those celebrated and their allies. They provide a space for sharing stories, celebrating achievements, and nurturing a sense of belonging and pride.  
  • Recognition and Respect: Commemoration events acknowledge individuals' and communities' diverse experiences and identities, emphasising the importance of treating everyone with respect and dignity.  
  • Historical and Cultural Significance: Events like Black History Month trace their roots to civil rights movements and the need to acknowledge and celebrate Black contributions to society, reminding us of their historical struggles and achievements.  
  • Policy and Systemic Change: These events often catalyse policy changes and systemic improvements, drawing attention to areas where change is needed and encouraging governments and institutions to act, whether in healthcare, education, or social justice. 

Considering the significance of commemorations in raising awareness, promoting understanding, fostering community, and driving positive change, they undoubtedly contribute to a more inclusive and compassionate world. Yet, the challenge persists: How does an organisation select which to observe?  

While vacationing in Spain, I was enlightened by our host, who described the abundance of local holidays dedicated to various saints, each applicable only to specific regions. This discussion sparked the notion that perhaps the solution to our commemoration conundrum lies in customising celebrations at the local level within teams, aligning them with themes related to the organisation's equity and inclusion goals celebrated at the organisational level.  
  
What does this mean in practice? For example, Monster Inc. Ltd has set goals of increasing gender diversity in leadership and ethnic diversity in its workforce. At the organisational level, Monster Inc Ltd could prioritise dates relevant to gender and ethnic identities. Meanwhile, at the team level, the remaining commemorations can be chosen based on the team's composition.  

Here, the line manager plays a pivotal role in understanding what matters most to the team members and making appropriate accommodations. This concept reminds me of a valuable practice I learned at a conference a few years ago. A colleague from Boston University introduced the idea of "recognition profiles" to support personalised recognition. Using a simple Microsoft form, teams can capture team members' preferred ways of recognition, from types of praise they appreciate to the forms of recognition that motivate them, their passions, and even their preferred activities, food, and beverages. An additional question can inquire about commemorating or recognising specific identities related to equity, diversity, inclusion, and belonging.  

The line manager can then aggregate these responses to facilitate team-level celebrations. Of course, such an endeavour would require the support of the HR team, who could provide the inclusion calendar to managers or share relevant resources, such as the Chartered Institute of Personnel Development (CIPD) inclusion calendar Inclusion Calendar 2023 | CIPD, if the organisation holds a membership. This approach enables organisations to cater to individuals' varying needs while simultaneously supporting organisational goals.  
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In summary, the path to a more inclusive workplace involves recognising and commemorating what aligns with the organisation's equity, diversity, inclusion, and belonging goals while also acknowledging and respecting what matters most to individuals at the team level. By striking this balance, organisations can foster a sense of unity, respect, and inclusivity that benefits all. ​
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